Good Taste

When you appeal to the better nature of a specific group, you're doing something with good taste. Just barely ahead of the status quo, in sync but leaning forward.

The key understandings are:

• It is never universal. Good taste is tribal, not widespread.

• It's momentary. The definition changes over time.

• And it's aspirational. When we encounter good taste, it makes us feel as though we can and will be better.

Because it's not universal, being seen as having good taste is not up to you. It's up to the recipient. You can't insist you're right.

Good taste is an incredibly valuable skill, and you can acquire it with practice.

-- Seth Godin